Polina Bykova: 2016 National Award winner for Promos/Trailers.

CME National Student Awards Program: Overview

The CME National Student Awards Program recognizes and rewards the unique combination of creativity and technical excellence demonstrated by students in radio, television/video, new media/animation, game design and photography programs taught in CME member institutions. In addition, the best of the best is selected from all categories and awarded The President’s Awards (a cash prize).

2021 Update

For 2021, we will be accepting submissions from the 2019-2020 and 2020-2021 academic years. For this year only, faculty can enter 2 submissions in each category, one from 2020 and one from 2021. Only one winner for each category will be chosen. All other guidelines stay the same. Please review our categories and general notes in preparation for submission.The submission deadline for 2021 closed at 11:59 PM Pacific Time, May 28. The winners will be announced in July.

General Notes:

– All submissions must be original student work produced between Apr 22, 2019 and May 1, 2021

– For 2021 only: one entry per year/ per program stream, with a possible two entries, one for 2019-2020, one for 2020-2021.

Must be submitted by instructor

– Submissions may not be entered into more than one category

– Entries may be submitted in English or French

– Entries cannot exceed maximum length

– Entries must include:

– A working/live URL link to view the project (Unlisted YouTube link preferred). Please note we will publish the winners on our website and on social media.
– Copyright-cleared music OR written permission or release form for music video category
– A brief synopsis of the production

Scroll down for categories.

Video

  Code   Category Maximum
Length
Criteria
V01 Documentary Short Under 10 minutes
  • Strong, clear and compelling storytelling
  • Creative use of production elements (sound, images, graphics, music)
  • Appropriate pacing and flow, enhancing the narrative
V02 Documentary Long 10-30 minutes
  • Strong, clear and compelling storytelling
  • Creative use of production elements (sound, images, graphics, music)
  • Appropriate pacing and flow, enhancing the narrative
V03 Drama or Comedy Short Under 10 minutes
  • Entertaining and compelling story
  • Artistic direction
  • Cinematography
  • Creative use of production elements (sound, images, graphics, music)
  • Appropriate pacing and flow, enhancing the narrative
V04 Drama or Comedy Long 10-30 minutes
  • Entertaining and compelling story
  • Artistic direction
  • Cinematography
  • Creative use of production elements (sound, images, graphics, music)
  • Appropriate pacing and flow, enhancing the narrative
V05 Series Production Up to 30 minutes
  • Episodic production
  • Entry may be either multi-camera or single-camera production
  • Creative use of production elements (sound, images, graphics, music)
  • Appropriate pacing and flow to suit style and tone of the series and genre
V06 Remote/Special Up to 30 minutes
  • Production meant to be broadcast as a live-event or one-off special
  • Either live or live-to-tape
  • Can include sports coverage
  • Longer entries may be edited down to meet maximum time limit
  • Multi-camera production
  • Excellent technical production, consistent throughout
  • Creative use of additional production elements (sound, images, graphics, music)
  • Appropriate pacing and flow to suit style and tone of the genre
V07 Newscast or News Magazine show Up to 30 minutes
  • Studio-based production, or on-location multi-camera production
  • News and/or current affairs
  • Excellent technical production throughout
  • Strong writing
  • Line-up reflects timeliness, relevancy and newsworthiness
  • Includes field production elements
V08 Music Video Up to 10 minutes
  • Showcasing a musical performance
  • Strong artistic/creative approach to production design
  • Clean audio sync
  • Appropriate pacing and flow to suit style and tone of the concept
  • Music must be copyright cleared
V09 Corporate/client-based production Up to 15 minutes
  • Productions created for organizations or companies for non-commercial/non-broadcast use
  • Does not include PSAs or commercials intended for traditional broadcast
  • Entry must include a descriptor paragraph to explain the focus of the production and client
  • Excellent technical production, consistent throughout
  • Creative use of additional production elements (sound, images, graphics, music)
  • Appropriate pacing and flow to suit style and tone of the concept
V10 News story Up to 2 minutes
  • Fair, balanced and accurate journalism
  • Strong storytelling structure
  • Evidence of research, accuracy and balance
  • Reflects timeliness, relevancy and newsworthiness
  • Compelling use of visuals and sound
  • Clear, concise script (writing)
  • Professionalism in on-camera/VO performance
V11 Commercial/PSA 15 or 30 seconds
  • Selling or promoting a product, service or public service message
  • Strong and clear message
  • Attention-grabbing
  • Effective use of visuals, sound and other production elements
V12 Promos/Trailers Up to 2:30
  • Promoting a film, TV show (series or one-off), network or station
  • Can be real or fictional
  • Compelling production
  • Creative use of production elements (sound, visuals, graphics, etc.)
  • Appropriate pacing and flow to suit style and tone of the network/station/genre

Audio

  Code   Category Maximum
Length
Criteria
A01 Radio newscast Up to 5 minutes
  • Excellent technical production throughout
  • Strong writing
  • Line-up reflects timeliness, relevancy, and newsworthiness
  • Clear and natural delivery
A02 Radio news story Up to 1 minute
  • Fair, balanced and accurate journalism
  • Strong storytelling structure
  • Clear, concise script (writing)
  • Clear and natural delivery
A03 Commercial/PSA 15, 30 or 60 seconds
  • Selling or promoting a product, service or public service message
  • Strong and clear message; attention-grabbing
  • Effective use of production elements and voicing
A04 Promotion Up to 60 seconds
  • Produced piece advertising an event, concert, radio station on-location, contests, etc.
  • Effective use of production elements and voicing
  • Strong and clear message
  • Attention-grabbing
A05 Station Imaging Up to 60 seconds
  • Produced piece communicating a station’s image and values
  • Effective use of production elements and voicing
  • Strong and clear message
  • Attention-grabbing
A06 Short feature/documentary Up to 10 minutes
  • Strong, clear and compelling storytelling
  • Creative use of production elements (voicing, music and other audio elements)
  • Appropriate pacing and flow, enhancing the narrative
A07 Podcast/current affairs show Up to 30 minutes
  • Excellent technical production throughout
  • Strong writing and research
  • Includes live and/or pre-produced production elements
  • Content reflects timeliness, relevancy and newsworthiness
A08 On-Air demo Up to 5 minutes
  • Excellent technical production throughout (demonstrating live production technique)
  • Professionalism in announcing
  • Evidence of prep material
A09 Radio Drama Up to 30 minutes
  • Strong, clear and compelling storytelling
  • Creative use of production elements (voicing, music and other audio elements)
  • Appropriate pacing and flow, enhancing the narrative
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